Collaborative discovery and planning processes are used to explore new product ideas designed to help our clients evolve from understanding to opportunity.
ONLINE STRATEGIC PLAN DEVELOPMENT_
A comprehensive online strategy is developed to reflect the client’s core business model. Components of the plan may include web market research, examination of potential business drivers, techniques to increase website traffic, competitive strengths and weaknesses and a comprehensive ROI analysis.
SCENARIO PLANNING AND CONCEPT DEVELOPMENT_
Scenario planning is designed to uncover how visitors will actually use a site. Once this process is understood, new digital products can be identified and tailored to meet user expectations. Concept development builds on what is learned in scenario planning by examining imaginative ways to incorporate new digital content into the web site.
DIGITAL BRAND EXPANSION_
Guiding clients through the process of transitioning brands from print to digital media is a key component of Format's strategic analysis and planning.
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